Networking regularly can be a great way to raise your personal and business profile, make people aware of the products and services you provide and the benefits they can gain from these. You might get the chance to present to others at an event and this can be a nerve-racking experience if you're not fully prepared. Developing a great "elevator pitch", one that can be delivered to a group so as to create maximum impact in typically around a minute, is key to your success. Below are several steps to help you create an attention grabbing pitch.
Imagine this scenario. You've had a meeting with a prospective customer who's expressed an interest in using your products or services. You've asked all the right questions, presented your solution, overcome any objections and are happy to have come away with the order. But reflecting on the meeting afterwards, you feel you could have made more of the opportunity. Does this sound familiar?
If you're considering setting up a business or diversifying into a new market you'll doubtless do some research to establish the commercial viability and attractiveness of the market you're entering. Michael Porter, an American academic based at Harvard Business School, author of 18 books and known for his theories on economics, business strategy and social causes developed a framework known as the Five Forces, a really useful analysis tool which aims to determine the competitive intensity and the corresponding attractiveness of a market.
HR professionals have long recognised the value of personality profiling. It's a highly effective tool for recruitment, management and retention of staff. But how can a little knowledge of personality types help you when selling and improve your chances of winning new business?
In 1928 William Marston published findings from his research into people's emotions and behaviour in a book entitled Emotions of Normal People. In this he identified four different personality types as follows: