Five Forces

Setting up a Business or Entering a New Market? - Consider These Important Factors

Setting up a Business or Entering a New Market? - Consider These Important Factors

If you're considering setting up a business or diversifying into a new market you'll doubtless do some research to establish the commercial viability and attractiveness of the market you're entering. Michael Porter, an American academic based at Harvard Business School, author of 18 books and known for his theories on economics, business strategy and social causes developed a framework known as the Five Forces, a really useful analysis tool which aims to determine the competitive intensity and the corresponding attractiveness of a market.