Bruce McLeod is an experienced business advisor and sales professional.

His career includes over 20 years' experience in FMCG, corporate and channel sales positions working for blue chip companies such as Ever Ready, Buxton Spring Watercoolers, T-Mobile and O2. He was able to win business from a wide variety of organisations including Samsung Electronics, ICI Agrochemicals, The BBC, Pizza Express, The Met Office, Clear Channel, Robert Bosch, Docklands Light Railway and the London Borough of Hillingdon. He consistently exceeded sales targets, gained key account and sales management experience and was responsible for the induction and training of many new salespeople.

More recently, whilst working for EMB, Bruce was involved in the delivery of various business support programmes including Train To Gain, Leaders First and the Leadership and Management Advisory Service which helped managers and their teams address training and development needs. Through these programmes Bruce was able to upskill the employees of over 700 East Midlands based small to medium sized enterprises.

Whilst operating his own sales training and coaching business Bruce was able to network successfully with a number of local higher education establishments including the University of Lincoln, Nottingham Trent University and the University of Nottingham.  It was during this time that he developed his interest in helping startup businesses, through involvement with student competitions, providing mentoring to students and tenants of incubation centres, by delivering workshops and running drop in sessions focusing primarily on sales and business development. In August 2016 he joined the University of Derby as Enterprise Advisor where he created and delivered the successful, award winning Be The Boss student enterprise programme. Between October 2016 and March 2018 153 students enrolled onto the programme, 102 benefited from at least 12 hours' worth of support and 72 created a new business. Engine for Enterprise hopes to build on this experience and successful track record to support and encourage even greater entrepreneurial activity and creation of startup businesses.

Professional qualifications/memberships held include:

  • Member of the Institute of Enterprise and Entrepreneurship (IOEE)

  • Thomas International Qualified Practitioner

  • ILM Level 5 Diploma in Business Support

  • OCR NVQ 4 in Business Support

  • SFEDI Skills Broker Standard - Gold Accreditation

  • EDI A1 Assessor Qualification

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