An effective marketing strategy is key to raising awareness, educating prospective customers as to the value of the goods and services you provide and driving up sales enquiries. In this workshop we look at the best ways to engage with your target audience, build relationships and provide content that will influence decision makers when they're making a purchasing decision.

Content

  • Developing a marketing strategy
  • The 7Ps of marketing
  • Content marketing - your offer and audience needs
  • Bought, owned and earned media
  • Interruption vs engagement
  • The Science of Persuasion
  • Storytelling framework
  • Spreadable marketing
  • Use of social media platforms
  • Website design and SEO
  • Measuring success
  • Google Analytics

Outcomes

  • Create a greater awareness of your value proposition
  • Drive up sales enquiries
  • Be able to use cost effective marketing tools

Course notes are provided. Practical exercises will enable you to apply the content within your own business.